When you financially support charity, what is it that makes you want to give? You may be moved by the puppies that have been mistreated. Or it makes you shudder to think of cancer patients without access to lifesaving treatment. Or it could be that you want that prison inmate’s child to have presents at Christmas. We are motivated to give because we want to help solve the problem presented, right? A well-demonstrated need is what compels people to give. Period. How is it, though, that you can effectively present your need in a grant application without photos of puppies and children?
Every successful grant proposal, and every other type of request, hinges on a compelling need. You know how huge your need is – but the person reviewing your grant proposal has to know it – and feel it - too. Here are some tips to help convey the urgency of your need on paper: