Worked on a corporate proposal lately? If not, you probably soon will be and it’s time to sharpen those skills. Remember to think just a little differently when crafting a corporate proposal. It is suggested that nonprofits first determine their marketable assets (do you have a huge email list, perhaps?) and then become familiar with the corporation’s objectives, finally merging the two to create a winning proposal. Most corporations accept proposals online and it’s tricky to get information into that space with sometimes severe character limitations. So make sure that what you put in, counts. Your Assets + Meeting/Exceeding the Corporate Objectives = Success!

I recently had the pleasure of hearing an executive from Newell Rubbermaid discuss best practices of soliciting funding from corporations. She reinforced the importance of knowing the products that the company own and to incorporate “branding” into the proposal. For instance, I had no idea that Rubbermaid was much more than the maker of the containers for my leftovers. Imagine my surprise when I learned they owned such giants as Sharpie and Graco. This opens up a world of possibilities to expose folks to these brands – and that’s what corporations are looking for. She explained that it’s less about visibility (putting a company logo on your website for example) than the number of people you reach with your projects. Take-a-way point? Know the company you’re soliciting intimately and give their product plenty of exposure to those you reach through your programs.

Finally, corporations are turning away from sponsorships such as tables at your events, so be aware. They are looking for innovative partnerships that meet their objectives and reach as many people as possible. Rethink your pitch to them and then get in the new game!

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